Evidence to support claims that our media is more 'emotive'

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How strange that it takes a US based media company to write a telling report about the sensationalisation of the British press. Carma International have just completed a study for Die Zeit examining the press’ approach to stories in 2006 vs 1996 (see James Robinson in yesterday’s Observer – unfortunately the full report does not appear to be available). Based on a sample of 200 stories from 6 national titles, the study found: increasing personalisation, more emotive language, greater use of relatives of victims vs professionals or academics – backed up by statistical evidence. People have complained about these trends before but few have conducted the research to support them.
Carma also wrote a fascinating report last year about western media coverage of humanitarian disasters. It seems very odd there aren’t more studies like these, particularly by British academic centres or thinktanks (if you know of any please do let me know).

Written by Martin Moore

January 29th, 2007 at 12:46 pm

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