Journalisted passes 100,000

with 7 comments

I’m pleased to report that – the Media Standards Trust website that makes it easier for the public to find out more about journalists and what they write about – last month passed 100,000 unique users for the first time.

105,854 people visited the site in September and, even more gratifyingly, 69.4% of people who visited added the site to their ‘favourites’. This is up from just over 5,000 back in February, shortly after launch.

This puts us on a par with the online readership of Press Gazette (who in August announced that “at more than 100,000 visitors a month our website is already performing better than many other professional sites“, in ‘New Era for your Monthly Press Gazette‘).

It’s reached the point where, if you type a British journalist’s name into Google (whose work is published in the national press), chances are one of the first few results will be that journalist’s page in Journalisted.

How is it being used? Well…

Some journalists are using it as an online CV; some people are using it to track down a story or follow up with a journalist; some people are using it to discuss the merits – or de-merits – of a particular journalist (especially in football forums like the BBC’s 606 – as in, “look at this journalist’s unhealthy obsession with Newcastle FC”); some are using it to check a journalist’s experience and credentials.

Oh, and lots of people have built their own newsroom of favourite journalists whose articles get emailed to them at 7am every morning. The current most popular RSS feed is for Jerome Starkey – a freelance journalist writing from Afghanistan for The Independent, the Daily Mail, the Sun, the Sunday Times and the Scotsman (not just for The Sun, as the paper claimed in August).

We’re in the process of adding more information – links to journalists official web pages, links to their blogs, more comments from around the web – and if you have any thoughts about what else would be useful please let me know.

And we’ve got a few exciting spin-offs in the pipeline too… but more of that anon.

Written by Martin Moore

October 1st, 2008 at 12:33 pm

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7 Responses to 'Journalisted passes 100,000'

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  1. Hi Martin,This is great news – but can you please tell us what stats package you were using, as results can vary enormously!best,Tom

    Tom Steinberg

    1 Oct 08 at 3:41 pm

  2. Advanced Web Statistics 6.6 – Awstats. Can you recommend another?

    Martin Moore

    1 Oct 08 at 4:26 pm

  3. We used Awstats for a long time, but it didn’t do proper Unique Users, which are all that count really. Now we’ve moved to the open source google analytics clone Piwik, which I recommend.

    Tom Steinberg

    1 Oct 08 at 4:31 pm

  4. Excellent, will try Piwik thank you

    Martin Moore

    1 Oct 08 at 4:32 pm

  5. … and let you know what difference it makes

    Martin Moore

    1 Oct 08 at 4:40 pm

  6. It’s an amazing achievement and a tribute to all those involved. Martin, to help put it in context, could you tell us how much you’ve spent on advertising and promoting the site?

    Matthew Cain

    2 Oct 08 at 10:52 am

  7. Thanks Matthew :-) On marketing & promotion… errm. Nothing yet. We're a little strapped when it comes to marketing budget.Oh, we did print some leaflets for an event we did earlier this year. I think that cost 150 quid

    Martin Moore

    2 Oct 08 at 11:25 am

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