Archive for the ‘conference’ tag

Top 10 media lessons from Labour conference

with 2 comments

1. Avoid loose talk…
… in the lift. A lesson David Miliband will certainly remember next year after he – allegedly – remarked to a colleague after his speech that he wanted to avoid a ‘Heseltine moment’. Unbeknownst to Miliband an (unnamed) BBC journalist was also in the lift

2. Learn from the US – use your family
Gordon Brown wouldn’t go as far as Sarah Palin (or David Cameron) – he wouldn’t use his children as ‘props’ at the conference, but by letting his wife introduce him he seems to have convinced much of the media that he is, indeed, human (‘Gordon’s Wife-Line’)

3. Avoid loose talk…
… in the bar. Or you might let slip, as one junior No.10 official apparently did (from The Guardian), that a Cabinet minister is resigning – distracting from coverage of your leaders’ pivotal conference speech

4. Give press conferences in the bar at 3.15am
As Damien McBride and Julie Crowley did on Tuesday night – to confirm reports that Ruth Kelly was indeed going to resign. As opposed to making announcements in the official press briefing area which was, according to the FT, ‘deserted’

5. Avoid loose talk
… in the corridor. After Cherie Blair’s alleged ‘Well, that’s a lie’ comment at the 2006 conference. She was reported to have made the comment after hearing Gordon Brown claim in his speech that it had been a privilege to work with Tony Blair. It subsequently became the defining media moment of the Labour conference

6. Don’t manhandle your supporters from the conference hall
This is another lesson Labour learnt back in 2006 but watching the coverage again on YouTube (BBC clip here) reminded me how astonishing it was. But rather than releasing control there are reports that the Party instead used less overt methods of suppressing dissent (see lesson number 7)

7. Avoid loose talk…
… in unofficial Labour-supporting media. LabourHome made the mistake of releasing the findings of a ‘grassroots survey’ on the eve of the conference. The findings were not particularly shocking, but were presented as such by The Independent (see previous blog). LabourHome’s editor reportedly attracted the wrath of other party supporters. Wrath that may then have been extended to other Labour supporters (see Harry’s Place report on Martin Bright)

8. Walk more
A lesson Cameron learnt from The West Wing, Clegg adopted in Bournemouth, but Brown ignored. Walking gives the impression of dynamism, that you can’t just hang around making a speech, you have to get things done (though one must be careful not to walk too fast)

9. Say the same thing
And it might, eventually, get through. Matthew Engel picked up on this one in the FT. “So it’s official” Engel wrote, “it doesn’t matter what subject it is, you just say the same things. The template is: “In the past 11 years, conference, your Labour government has abolished ——-, put £xxxm into ———- for the ——- and provided free —— for the over-60s/over-80s/under-fives. The Tories opposed all these changes and have said they will revert to ——-. We want to make ——- stronger. That’s why we need unity and a fourth term for Labour.”

10. Avoid loose talk…
… in your hotel bedroom? One must assume, after the lead story this year (and in 2006) came from an overheard remark, that journalists will go to ever greater lengths to catch an unguarded, off-the-cuff comment. Politicians beware.

Written by Martin Moore

September 25th, 2008 at 9:56 am

Posted in Uncategorized

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