Where public relations meets journalism

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What should be the relationship between public relations and journalism? It was a question I pondered as I dragged my cold-ridden body around the glittering anniversary party of Editorial Intelligence last night. A question much asked but, I’d argue, never properly answered. It’s high time it was examined. The public relations industry in this country has mushroomed in the last decade. Chime Communications, the biggest public relations group in Britain, has seen its profits rise 62% since last September – and represents everyone from Royal Mail to Berezhovsky (and, by association, Litvinenko). There’s been a flow of prominent editors and journalists to public relations (David Yelland et al). And there have been questions raised about the relationship between drug companies and health campaigns (like Cancer United). Some journalists have said publicly how uncomfortable they are having any relationship with public relations (see Rod Liddle in the Sunday Times) but rather than stick our heads in the sand it makes alot more sense to open the whole relationship up to more scrutiny – and work out where PR has a constructive impact and where a distorting one.
ps. note to self – avoid glittering social events when likely to spend them coughing persistently on other guests

Written by Martin Moore

November 28th, 2006 at 8:45 am

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  1. I totally agree with you on this. I’m doing some in-depth research on the relationship between PR and Journalism, and what I’m finding is that not enough people are talking about it. Brianhttp://theorynpractice.com

    Brian

    11 Jun 08 at 9:55 pm

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