Why don’t we have more analysis of media coverage of politics?

with 2 comments

Whatever you saw, read, or heard about Barack Obama’s speech to the Democratic convention you can be sure of one thing. The coverage will be covered.

Media Matters for America, the Project for Excellence in Journalism, Factcheck.org, the Pew Centre for People & Press, Columbia Journalism Review, TechPresident, lots of university media media centres, and many many blogs will all, in different ways, analyse the media coverage.

Some of these organisations are politically partisan. Media Matters is overtly pro-Democrat and searches for any signs of media bias: ‘ABC reports that Republicans are mocking Democrats’ columned stage, not that 2004 GOP convention stage also had columns’ was one of Thursday’s headlines.

Others are explicitly non-partisan, such as The Pew Centre for Press and People that conducts opinion polls and, with the PEJ, measures media coverage (e.g see ‘Obama rumours get more press‘).

And some focus on new media. Tech President, for example, looks at who is blogging about the campaign, who is watching Obama or McCain on YouTube or supporting the candidate on Facebook, as well as discussion and comment.

This doesn’t include, of course, the analyses by mainstream media. Howard Kurtz on media for the Washington Post. Fox News telling its viewers that the liberal media slavishly compare Obama’s rhetoric with Kennedy’s. Or Jon Stewart ribbing Fox News on the Daily Show.

So what does the UK have by comparison?

Well… Channel 4 makes a valiant effort to run FactCheck UK. There are some good bloggers discussing media, like Adrian Monck and Roy Greenslade (though certainly not restricted to politics). But not much more.

Why isn’t there more analysis of media coverage of politics in the UK? Given how important the media has become to politicians – “a vast aspect of our jobs today…” Tony Blair said last year “is coping with the media, its sheer scale, weight and constant hyperactivity” – you would have thought someone, somewhere, would be keeping a closer record.

Of course there are significant differences in the political process. We know when American elections are going to happen and the build up starts over a year before election day. This means US organisations have both time to prepare and plenty to analyse. In the UK the Prime Minister only has to give the electorate six weeks notice. So though most of us figure the next election will be in 2010, it’s difficult to justify starting election analysis now.

There’s also a lot more riding on the US election. Much as the UK might continue to swing its weight about in the world (hat tip to Mr David Miliband), the US remains the leading global power.

But these differences should only account for a difference in scale and approach. They don’t explain the vacuum of analysis here.

It’s time we had a centre for political media analysis. It’s time for a UK Pew / Project for Excellence in Journalism / TechPresident. Any volunteers?

Written by Martin Moore

August 29th, 2008 at 5:48 am

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2 Responses to 'Why don’t we have more analysis of media coverage of politics?'

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  1. We’d love to…but we don’t have funders beating a path to our door.

    Adrian Monck

    31 Aug 08 at 7:59 am

  2. Weird isn’t it – you’d have thought someone would want to fund such a centre. Not that the UK’s political parties have much in the way of disposable income mind you

    Martin Moore

    1 Sep 08 at 2:56 pm

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